Dos and Don’ts for Ecommerce Brands Large and Small
Up Next In Commerce
English - July 28, 2022 07:00 - 54 minutes - 50 MBMarketing Business Entrepreneurship commerce building a company ceo chief digital officer entrepreneurship online marketing starting a business digital commerce e-commerce founder Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Faherty’s Evolution From Idea to Consumer Favorite
Ellis McCue has a long resume that has taken her through the world of ecommerce, supply chain, and venture capital. Now, she is the CEO of Territory Foods, where she is trying to make the world better one meal at a time. Hear all about it on this episode.
Tune in to learn:
How to understand consumer behavior from the front lines (16:00)How a “mortality moment” shifted Ellis’s perspective (29:00)How Territory foods found the right focus (38:00)How to keep track of a distributed network (44:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
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