SmartEtailing 10-Minute Tuesday: 12/27/2022 The post holiday bike shop lull, SEO, and what national retailers are pushing
Around the Workstand
English - December 27, 2022 17:00 - 11 minutes - 7.64 MB - ★★★★★ - 3 ratingsMarketing Business workstand smartetailing bike shop websites bike shop marketing bicycle retailer ecommerce Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It's a little bit quiet here at SmartEtailing this post-holiday week. That could mean our merchants are so busy that they don't have time to ask us questions, but it feels more like a lull and perhaps a welcomed one.
In the last few weeks, we've talked about merchandising and telling your holiday story. Merchandising is always essential but it will shift from a pure holiday story to ensuring your inventory is displayed to move as the new year begins and spring begins to loom large along with invoices. Here is an episode where we talked about Home Page Merchandising if you missed it.
SEO is always a popular question and today we talk specifically about meta descriptions, why they still matter, and how to write them. Each page needs its own meta description and they should be written for people to read. Keep it brief (like a slightly longer tweet) and focus on what the page is about.
Many national retailers are already on the post-holiday clearance train. Do what you need to do and what you can do to move through your inventory and take pricing power where you can but be aware, your customers are hearing about deals.
Talk to you next Tuesday!
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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...