Community and Inclusion - Tell the story of your bike shop and how you intend to serve

Your website is often the first part of your business that new customers meet before visiting your store. It makes sense to do your best to align your website with your physical business as best you can. 

Does the website reflect your store's personality? Will site visitors get a feel for who you are as a business if they choose to visit? Are you inviting everyone in and welcoming them?

You're probably doing beautiful things in your community. It isn't bragging to share that, it's letting the community know you value them and appreciate their support just as they appreciate your work. Be sure your website highlights that work, puts a spotlight on your staff, and clearly states the benefits of shopping with you. Those are the emotional details consumers make decisions on. Let them shine!

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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...