YPulse. Young Consumers & The Anxiety Economy.
Up Next with Gabriella Mirabelli
English - December 17, 2020 04:05 - 33 minutes - 45.5 MB - ★★★★★ - 29 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In early December, YPulse, the leading authority on GenZ and Millennial opinions and behaviors, released a trend report on the state of young consumers’ mental health. In this episode MaryLeigh Bliss, YPulse’s VP of content,...
The post YPulse. Young Consumers & The Anxiety Economy. appeared first on Up Next.
In early December, YPulse, the leading authority on GenZ and Millennial opinions and behaviors, released a trend report on the state of young consumers’ mental health.
In this episode MaryLeigh Bliss, YPulse’s VP of content, discusses what their research shows and what it means for brands.
Topics include:
How the stress levels of Gen Z and young millennial consumers has changed over the course of 2020.
Why the pandemic’s impact on young consumers’ finances hasn’t been all bad.
Why Gen Z is taking a harder mental health hit than other age groups.
Why young consumers’ ideals about parenting might be contributing to an increased sense of burn-out.
How young consumers feel about brands dipping their toe into the mental health conversation.
The industries and sectors getting a boost from the rise in consumer anxiety.
The ways in which young consumers are using media to manage their moods and depressive symptoms.
Actions that brands can take in response to what we’ve learned about the state of young consumers’ mental health.
As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.
MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
Learn more about the MaryLeigh and YPulse:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse
Related Consumer Research pages:
On Retail Trends During Covid19
On Brand Activism & The Young Consumer
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