YPulse. Young Consumers & Social Media. An Update.

  It sometimes seems like social media has always been around and that the current behemoths have always been the power players. But it simply isn’t true. The first social media platform? Six Degrees. It...

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It sometimes seems like social media has always been around and that the current behemoths have always been the power players. But it simply isn’t true.

The first social media platform? Six Degrees.

It was founded in 1996 and shuttered in 2000. Four years before Facebook was even a glimmer in the Winklevoss twins’ eyes.

Lunarstorm was launched in 2000. It was Europe’s first digital community, had 1.2M users – a whopping 70% of whom were between the ages of 12 and 17. It was even ad supported. It was also shut down in 2010 … due to lack of activity.

Facebook and YouTube arrived on the scene in 2004 and 2005, respectively. Thus they started five years after Lunarstorm, but five years later they were growing exponentially whereas Lunarstorm was shutting doors. All of which is to say that even social media is not immune to changing fortunes (looking at you MySpace).

It is also why it’s important for brands that are looking to connect with young people to track, on an ongoing basis, how social platforms are evolving.

In this podcast MaryLeigh Bliss, VP of content at YPulse, dives into what their latest research can tell us on where things stand between young consumers and the social media platforms they use.

Topics include:

How young consumers feel about social media in general.
Which social platforms young consumers are going to … and why.
Where we can see generational differences when it comes to young consumers and their social platform use.
What “dark social” is and why brands should keep tabs on these dark spaces.
How young consumers feel about their on line communities and what they expect from brands who want to join their conversations.

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Learn More:

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MaryLeigh Bliss

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YPulse

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Additional GenZ & Millennial Consumer Research Pages:

From 2021

GenZ & Brands
Diversity & Inclusion 
Sports 
Social Media Trends (Spring 2021) 
Privacy & Data Security 
Love & Covid
2020s Impact on Young Consumers’ Brand Affinity

From 2020

On the 2020 Holiday Season
On Retail Trends During Covid19
On Brand Activism & The Young Consumer
On Attitudes About Home
On Transportation Trends
On Young Consumers State of Mind at the end of 2020

The post YPulse. Young Consumers & Social Media. An Update. appeared first on Up Next.