YPulse. Young Consumers & Social Media.
Up Next with Gabriella Mirabelli
English - April 29, 2021 03:05 - 26 minutes - 36.6 MB - ★★★★★ - 29 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has recently released a trend report on how young consumers’ feel about social media. The trend report shows that, by their own estimation, young...
The post YPulse. Young Consumers & Social Media. appeared first on Up Next.
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has recently released a trend report on how young consumers’ feel about social media.
The trend report shows that, by their own estimation, young consumers are spending a lot of time on social platforms.
In this podcast MaryLeigh Bliss, VP of content at YPulse, dives into the report’s details, explains what their research can tell us about young consumer behaviors, attitudes and what it all means for brands.
Topics include:
How much time young consumers are spending on social platforms.
Social platform preferences and how they vary by generation and gender.
Why young consumers are engaging with social platforms and what makes them tune out and unfollow.
Which platforms are boring and fake and which are addictive, creative and engaging.
Which social platforms are seeing a dip in use and what it means for brands.
Which platforms are most likely to inspire young consumers to shop.
The single most important thing brands need to know about each social platform.
As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.
MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
Learn More:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse
Additional GenZ & Millennial Consumer Research Pages:
From 2021
2020s Impact on Young Consumers’ Brand Affinity
From 2020
On Retail Trends During Covid19
On Brand Activism & The Young Consumer
On Young Consumers State of Mind at the end of 2020
The post YPulse. Young Consumers & Social Media. appeared first on Up Next.