YPulse. Love in the Time of Covid19
Up Next with Gabriella Mirabelli
English - February 18, 2021 03:05 - 22 minutes - 30.5 MB - ★★★★★ - 29 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has recently released a report on how Covid19 has affected young consumers’ views on love and relationships. In this podcast MaryLeigh Bliss, VP of...
The post YPulse. Love in the Time of Covid19 appeared first on Up Next.
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has recently released a report on how Covid19 has affected young consumers’ views on love and relationships.
In this podcast MaryLeigh Bliss, VP of content at YPulse, discusses what their research can tell us about how young consumers are feeling about romantic relationships and it means for brands.
Topics include:
How young consumers are coping with love in a world of masks and social distancing.
How dating apps pivoted to meet the challenge of social distancing (and which apps did better than others).
Why the way people are using dating apps has changed and how many of these changes are likely to be durable, post covid.
Why being locked down turned out to be beneficial to existing committed relationships.
How the “uncoupled” millennial generation feels about the life milestone of marriage.
How GenZ’s gender identity fluidity is different from previous generations and what that means for love and relationships.
Why stay-at-home date nights is a white space all brands can take advantage of.
What delayed relationship milestones mean for long-term brand products and services.
As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.
MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
MaryLeigh Bliss
YPulse
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Related Consumer Research pages:
From 2021
2020s Impact on Young Consumers’ Brand Affinity
From 2020
On Retail Trends During Covid19
On Brand Activism & The Young Consumer
On Young Consumers State of Mind at the end of 2020
The post YPulse. Love in the Time of Covid19 appeared first on Up Next.