YPulse. Diversity, Inclusion & Young Consumers.

Half of Gen Z and Millennials self identify as BIPOC, which makes them much more diverse than previous generations. As a result, these generations’ attitudes and expectations about representation and inclusion are critical for brands...

The post YPulse. Diversity, Inclusion & Young Consumers. appeared first on Up Next.

Half of Gen Z and Millennials self identify as BIPOC, which makes them much more diverse than previous generations. As a result, these generations’ attitudes and expectations about representation and inclusion are critical for brands looking to engage with these consumers. YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has recently released a trend report on how young consumers’ feel about representation and inclusion, from the impact inclusivity has on their buying choices to their expectations concerning brand behavior.

In this podcast MaryLeigh Bliss, VP of content at YPulse, dives into what their research can tell us about how young consumers are feeling and what that means for brands.

Topics include:

How the racial make up of the US has changed over the past few generations.
Some of the brands increasing engagement through greater racial inclusion.
How young consumers feel brands are doing with regard to representing BIPOC consumers.
What young consumers are saying about racial recasting.
How brands built on racial stereotypes can successfully navigate an update.
What real representation means to young consumers.

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Learn More:

Click here to sign up for Ypulse 

MaryLeigh Bliss

MaryLeigh Bliss LinkedIn

YPulse

YPulse website
YPulse Twitter
YPulse LinkedIn

Additional GenZ & Millennial Consumer Research Pages:

From 2021

Sports 
Social Media Trends 
Privacy & Data Security 
Love & Covid
2020s Impact on Young Consumers’ Brand Affinity

From 2020

On the 2020 Holiday Season
On Retail Trends During Covid19
On Brand Activism & The Young Consumer
On Attitudes About Home
On Transportation Trends
On Young Consumers State of Mind at the end of 2020

The post YPulse. Diversity, Inclusion & Young Consumers. appeared first on Up Next.