UN 139 - Sourjo Mukherjee

Up Next with Gabriella Mirabelli

English - October 29, 2020 07:00 - 32 minutes - 45 MB - ★★★★★ - 29 ratings
Business News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Sourjo Mukherjee. Brand Activism: Hurt or Help?

Next Episode: Daniel Johansson. Predicting Hits … Before They Hit.

A conversation with Dr. Sourjo Mukherjee, an Assistant Professor at Audencia Business School and consumer researcher who specializes in behavioral issues in marketing.

This episode focuses on brand activism and its impact on consumer behavior.