Sam Amiri: Why The Future Of Advertising Is True Engagement

Sam Amiri is National Head of Sales for true[X] – a platform that spearheaded the engagement-driven advertising model for interactive media. In today’s episode, Sam reveals how he is working to promote and implement true,...

The post Sam Amiri: Why The Future Of Advertising Is True Engagement appeared first on Up Next.

Sam Amiri is National Head of Sales for true[X] – a platform that spearheaded the engagement-driven advertising model for interactive media. In today’s episode, Sam reveals how he is working to promote and implement true, accountable, and measurable engagement in an industry famous for its lack of respect for attention. Sam also takes us behind the scenes at true[X], uncovers how to reduce ad clutter and empower consumers, and shows us how to capture true attention in today’s competitive online marketing space.

Topics include:

How true[X] is different from other technology on the market
Why consumers need ads in an on-demand world (and why everyone should accept it)
The problem with “engagement” as a buzzword (and the importance of its real definition)
true[X]’s non-competetive engagement model
Campaign storytelling and how it works on popular platforms
Stats on opt-ins and the importance of retaining information on message delivery

Sam Amiri has been with true[X] since its early days, originally joining the company in August 2008 and working hands-on with its premium clients ever since. Sam relocated from Los Angeles to New York in 2010 to lead true[X]’s East Coast expansion, and now serves as VP of East Coast Sales. He is a graduate of the University of California – Irvine, and spends his free time playing rugby for the New York Rugby Club, expanding his knowledge of the wine world, and spending time with his French bulldog, Ducky.

Learn more about Sam Amiri:

truex.com 
LinkedIn 
Twitter 

The post Sam Amiri: Why The Future Of Advertising Is True Engagement appeared first on Up Next.