MaryLeigh Bliss & YPulse. 2020 Holiday Shopping: Unwrapped.

Winter holiday spending accounts for the largest share of consumer spending and last year was the first holiday season that retail sales hit (and surpassed) the trillion-dollar mark. Despite the increasing trend for consumers to...

The post MaryLeigh Bliss & YPulse. 2020 Holiday Shopping: Unwrapped. appeared first on Up Next.

Winter holiday spending accounts for the largest share of consumer spending and last year was the first holiday season that retail sales hit (and surpassed) the trillion-dollar mark. Despite the increasing trend for consumers to use e-commerce, brick and mortar revenue comprised $869.4B of the 2019 season’s total revenue.

What can we expect in 2020?

Thanks to the Covid19 pandemic, retail has gone almost entirely online … overnight.

What are consumers planning for the holidays and what does it mean for brands?

YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just completed a new survey on young consumers’ 2020 holiday shopping plans.

Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. MaryLeigh overseas all of YPulse’s syndicated products, which includes newsletters, insight articles, over 60 annual reports and ongoing surveys is our guest today. She’s here to discuss what their research can tell us.

Topics include:

How young consumers are feeling about in person shopping and if there are any geographical differences in these feelings.
What types of gifts young consumers are thinking about buying and how these things compare to last year.
What supply chain issues mean for brands and how they should plan to insulate themselves from potential negative impacts.
Why brands might want to start lobbying Washington to pass another consumer stimulus payment.
How big box stores are catching up to Amazon – and which one is beating them at the online shopping game.
What messages brands should be leaning into when making their pitches to consumers.

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

YPulse webinar on 2020 Holiday Consumer Trends

Learn more about MaryLeigh and YPulse:

MaryLeigh Bliss

MaryLeigh Bliss LinkedIn

YPulse

YPulse website

YPulse Twitter

YPulse LinkedIn

Related Consumer Research pages:

On Retail Trends During Covid19

On Brand Activism & The Young Consumer

On Attitudes About Home

The post MaryLeigh Bliss & YPulse. 2020 Holiday Shopping: Unwrapped. appeared first on Up Next.