MaryLeigh Bliss. Retail’s New Reality: Findings from the YPulse trend report

Covid19, it has changed everything. After tracking exactly how its impacted young consumers daily lives, it’s time to look ahead at what comes next. How consumers are feeling about the future. What’s changed. What hasn’t....

The post MaryLeigh Bliss. Retail’s New Reality: Findings from the YPulse trend report appeared first on Up Next.

Covid19, it has changed everything.

After tracking exactly how its impacted young consumers daily lives, it’s time to look ahead at what comes next. How consumers are feeling about the future. What’s changed. What hasn’t.

Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. MaryLeigh overseas all of YPulse’s syndicated products, which includes newsletters, insight articles, over 60 annual reports and ongoing surveys is our guest today. She’s here to discuss what their research can tell us about retail’s new normal.

Topics include:

Which previously identified trends have been accelerating … and are likely to continue beyond COVID19.
How young consumers are feeling about COVID19 and when they believe things are likely to return to normal.
How attitudes about in-real-life shopping have changed.
What consumers expect from their digital shopping experience.
How to tap into young consumers’ emotional relationship with shopping – in a digital environment.
What retailers should be planning for the holidays and how they can expect consumers to feel and behave.

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Learn more about MaryLeigh and YPulse:

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The post MaryLeigh Bliss. Retail’s New Reality: Findings from the YPulse trend report appeared first on Up Next.