MaryLeigh Bliss. Not Waiting For Change: Findings from the YPulse trend report

Young consumers are more activated than previous generations about the causes that they care about. They believe they aren’t being heard and that the world doesn’t reflect the values they believe in. They’re not going...

The post MaryLeigh Bliss. Not Waiting For Change: Findings from the YPulse trend report appeared first on Up Next.

Young consumers are more activated than previous generations about the causes that they care about. They believe they aren’t being heard and that the world doesn’t reflect the values they believe in. They’re not going to wait their turn to have an impact and they expect the brands that want their dollars to support their vision.

What matters to young consumers? What do they expect from brands? Do they want them involved? If so, how? Are there any no-go areas?

YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about young consumers political attitudes and activism.

Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. MaryLeigh overseas all of YPulse’s syndicated products, which includes newsletters, insight articles, over 60 annual reports and ongoing surveys is our guest today. She’s here to discuss what their research can tell us about which issues matter most to young consumers and what they expect from brands.

Topics include:

What is underpinning younger consumers’ activism?
How hashtags should – and shouldn’t – be used.
How brand behavior around causes influences young consumers’ purchasing decisions.
What cancel culture means and how young consumers feel about it.
The one ‘no-go’ area for brands, even in a world where young consumers want them involved.
Young consumers’ election year voting intentions and party affiliations.

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Learn more about MaryLeigh and YPulse:

MaryLeigh Bliss

MaryLeigh Bliss LinkedIn

YPulse

YPulse website

YPulse Twitter

YPulse LinkedIn

Related Consumer Research pages:

On Attitudes About Home

On Retail Trends During Covid19

The post MaryLeigh Bliss. Not Waiting For Change: Findings from the YPulse trend report appeared first on Up Next.