MaryLeigh Bliss. No Place Like Home: Findings from the YPulse trend report

Lockdown. Quarantine. One day indistinguishable from the next. After spending so much time at home, how are young consumers feeling about the place they call home? What’s changed? What hasn’t? YPulse, the leading authority on...

The post MaryLeigh Bliss. No Place Like Home: Findings from the YPulse trend report appeared first on Up Next.

Lockdown. Quarantine. One day indistinguishable from the next.

After spending so much time at home, how are young consumers feeling about the place they call home? What’s changed? What hasn’t?

YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about home sweet home.

Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. MaryLeigh overseas all of YPulse’s syndicated products, which includes newsletters, insight articles, over 60 annual reports and ongoing surveys is our guest today. She’s here to discuss what their research can tell us.

Topics include:

Where Millennials are living, despite being a generation that consistently pushes milestones further into the future (spoiler – it’s not with mom and dad).
How young consumers are feeling about their home – post lockdown.
How attitudes about mental health and self-care relate to the evolving meaning of home.
What consumers are spending their money on and why quarantine has given them a bit more cash to burn.
Which social platform young consumers are turning to for inspiration and social purchasing.
What #cottagecore is, and why brands might want to tap into it.

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Free webinar covering the content of this trend report: ypul.se/mini

Learn more about MaryLeigh and YPulse:

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The post MaryLeigh Bliss. No Place Like Home: Findings from the YPulse trend report appeared first on Up Next.