Anjali Midha. Diesel Labs. Streaming Intelligence.

Today we’re speaking with Anjali Midha the founder and CEO of Diesel Labs. Diesel Labs is a content analytics company that addresses the toughest questions facing media companies today: what to produce; where to distribute it;...

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Today we’re speaking with Anjali Midha the founder and CEO of Diesel Labs. Diesel Labs is a content analytics company that addresses the toughest questions facing media companies today: what to produce; where to distribute it; and, where market it. 

Our conversation talks about the content landscape and how Diesel Labs intersects with the needs of legacy entertainment companies, ‘new’ tech players and production companies.

Topics include:

How traditional media companies have used data in the past and how it’s now becoming more creative and innovative.
Why technology giants, with their huge proprietary data lakes, still don’t have all the data they need to win the “streaming wars”.
How tech firms and traditional media companies differ in their approach to data.
Why each company’s business model determines what they want from their content – and content competitors might not be trying to achieve the same things with their content.
How production companies can use data to not only determine what to make, but also to better negotiate for future seasons of an existing property.

Anjali Midha is an entrepreneur with a passion for driving innovation in media and marketing analytics. She is the co-founder & CEO of Diesel Labs, a content analytics company that addresses the toughest questions facing media companies today: what to produce and where to distribute and market it. Before starting Diesel Labs, she was the Global Director of Media Research at Twitter where she developed the ‘playbook’ for television – illuminating the synergies and opportunities across traditional and new media. She joined Twitter via their acquisition of Bluefin Labs (the pioneer of Social TV Analytics), prior to which she was the VP of Strategy & Analytics at Digitas. Anjali holds an MBA from the MIT Sloan School of Management and a BA in Economics with a double minor in Communications & Media Studies and Multimedia Arts from Tufts University.

Diesel Labs is a pioneer of Content Analytics, deriving insights from every atom of content in support of the development, distribution, and promotion of media. With more content being produced than ever before, the challenge of managing vast, fast-moving content portfolios has emerged. We’ve developed a sophisticated analytics engine that tackles the toughest questions – from what to produce to where to distribute and market it. Here at Diesel Labs, we help our clients devise winning content strategies to attract and engage audiences.

Anjali Midha

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Diesel Labs

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The post Anjali Midha. Diesel Labs. Streaming Intelligence. appeared first on Up Next.