MARK SCHAEFER | Why you need to build your personal brand NOW #016

Mark W. Schaefer knows about building your personal brand. He’s a globally-recognized author, speaker, educator, and business consultant who blogs at BusinessesGrow.com — one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence and most recently, The Content Code: Six essential strategies to ignite your content, your marketing, and your business. His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world. And has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Today we talk about understanding the future of work, how companies will be hiring less full-time employees, and why it’s critical you build your personal brand now to prepare for it.

In This Episode, You’ll Discover:

How curiosity and self-learning helped Mark iterate his career

Getting people to share and become advocates for your company

The formula for BADASS marketing

Why your personal brand is the only transferable asset you have for your career

Advice for building your own personal branding

Creating your authority

The future of work – contract labor will be predominant

The power of being prepared when speaking on a stage, moving from teacher to entertainer

Knowing the key to entrepreneurship, only making mistakes you can recover from

The dangers of entrepreneurship when don’t include wisdom, humility, and asking for help

The crises on digital marketing education in university education

and more!

Links and Resources Mentioned in This Episode:
Link to https://twitter.com/markwschaefer (Mark’s Twitter Profile)

Mark’s website: http://www.businessesgrow.com (www.businessesgrow.com)

http://www.amazon.com/The-Content-Code-essential-strategies/dp/0692372334 (The Content Code: Six essential strategies to ignite your content, your marketing, and your business)

http://www.amazon.com/Tao-Twitter-Revised-Expanded-New/dp/0071841156/ref=asap_bc?ie=UTF8 (The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a time)

http://www.amazon.com/Return-Influence-Revolutionary-Scoring-Marketing/dp/0071791094/ref=asap_bc?ie=UTF8 (Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing)

Thanks for Listening!
Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, http://getpodcast.reviews/id/1040543696 (please leave an honest review for the Up In Your Business podcast on iTunes)! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions, please shoot me a note on the “https://angusnelson.com/contact/ (Get In Touch)” page.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Thank you to our guest for joining me for such a great episode. Until next time!

Mark W. Schaefer knows about building your personal brand. He’s a globally-recognized author, speaker, educator, and business consultant who blogs at BusinessesGrow.com — one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence and most recently, The Content Code: Six essential strategies to ignite your content, your marketing, and your business. His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world. And has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Today we talk about understanding the future of work, how companies will be hiring less full-time employees, and why it’s critical you build your personal brand now to prepare for it.

How curiosity and self-learning helped Mark iterate his career
Getting people to share and become advocates for your company
The formula for BADASS marketing
Why your personal brand is the only transferable asset you have for your career
Advice for building your own personal branding
Creating your authority
The future of work – contract labor will be predominant
The power of being prepared when speaking on a stage, moving from teacher to entertainer
Knowing the key to entrepreneurship, only making mistakes you can recover from
The dangers of entrepreneurship when don’t include wisdom, humility, and asking for help
The crises on digital marketing education in university education
and more!

Links and Resources Mentioned in This Episode:

Link to Mark’s Twitter Profile

Mark’s website: www.businessesgrow.com

The Content Code: Six essential strategies to ignite your content, your marketing, and your business

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a time

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for the Up In Your Business podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions, please shoot me a note on the “Get In Touch” page.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Thank you to our guest for joining me for such a great episode. Until next time!