EKATERINA WALTER | How to Innovate Your Brand, Career, and Life #004

https://twitter.com/Ekaterina (Ekaterina Walter), Global Evangelist at Sprinklr. She is the author of Wall Street Journal bestseller http://www.amazon.com/Think-Like-Zuck-Improbably-Zuckerberg/dp/007180949X (Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg), and she’s also the co-author of the book, “http://www.amazon.com/The-Power-Visual-Storytelling-Visuals/dp/007182393X/ref=pd_sim_14_3?ie=UTF8&refRID=1E1EX024F1NV40N31C91&dpID=51tbbYr2UZL&dpSrc=sims&preST=_AC_UL160_SR160%2C160_ (The Power of Visual Storytelling: How to Use Visuals, Video, and Social Media to Market Your Brand)”. She’s a speaker about leadership, business culture, and marketing innovation and contributes to many prestigious magazines.

We discuss Ekaterina’s beginning of growing up in the former Soviet Union, her rise to leadership at Intel, and then her own journey as an innovator, woman, and thought leader in tech.

On this show, you’ll discover how to innovate your brand, career, and life.

In This Episode, You’ll Learn:

How the power of visual storytelling is a critical driver to separate from the noise

How the money is the result of long-term relationship capital

Why your brand is what other people say about it, not what you do.

How the idea of humanity plays into revenue

Why 89% of companies will compete on service alone by 2020

The importance of heart marketing over head marketing

The power of being a self-learner

Why we all started as a nobody

Why you should not be afraid to leave a miserable job

The power of confidence

and more!

Links and Resources Mentioned in This Episode:
Ekaterina’s Book: http://www.amazon.com/The-Power-Visual-Storytelling-Visuals/dp/007182393X/ref=pd_sim_14_3?ie=UTF8&refRID=1E1EX024F1NV40N31C91&dpID=51tbbYr2UZL&dpSrc=sims&preST=_AC_UL160_SR160%2C160_ (The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand)

Ekaterina’s Book: http://www.amazon.com/Think-Like-Zuck-Improbably-Zuckerberg/dp/007180949X (Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg) [Wall Street Journal Bestseller]
http://www.ekaterinawalter.com/ (http://www.ekaterinawalter.com/)

Thanks for Listening!
Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please http://getpodcast.reviews/id/1040543696 (leave an honest review for the Up In Your Business podcast on iTunes)! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions, please shoot me a note on the “https://angusnelson.com/contact/ (Get In Touch)” page.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Thanks to Ekaterina for joining me for such a great episode. Until next time!

Ekaterina Walter, Global Evangelist at Sprinklr. She is the author of Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg, and she’s also the co-author of the book, “The Power of Visual Storytelling: How to Use Visuals, Video, and Social Media to Market Your Brand”. She’s a speaker about leadership, business culture, and marketing innovation and contributes to many prestigious magazines.

We discuss Ekaterina’s beginning of growing up in the former Soviet Union, her rise to leadership at Intel, and then her own journey as an innovator, woman, and thought leader in tech.

On this show, you’ll discover how to innovate your brand, career, and life.

How the power of visual storytelling is a critical driver to separate from the noise
How the money is the result of long-term relationship capital
Why your brand is what other people say about it, not what you do.
How the idea of humanity plays into revenue
Why 89% of companies will compete on service alone by 2020
The importance of heart marketing over head marketing
The power of being a self-learner
Why we all started as a nobody
Why you should not be afraid to leave a miserable job
The power of confidence
and more!

Links and Resources Mentioned in This Episode:

Ekaterina’s Book: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Ekaterina’s Book: Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg [Wall Street Journal Bestseller]

http://www.ekaterinawalter.com/

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for the Up In Your Business podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions, please shoot me a note on the “Get In Touch” page.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Thanks to Ekaterina for joining me for such a great episode. Until next time!