USR 233: Julie Broad- It's All About SERVICE, then Selling

Sales isn't for everyone. Let’s be honest, not everyone can walk into a room and convince a bunch of suits that they need your product. But what if the sales process could be transformed into something that ‘comes natural’ to you?

In this episode we are talking to Julie Broad, bestselling author and entrepreneur who teaches what it means to give your customers the service and the attention they need over just making the sale.

Shifting the focus onto the customer and what they want is how you are going to keep them coming back for purchase after purchase. Having the right mindset is the KEY to going in and keeping focus on what you are really there for. It’s a relationship and you have to build that relationship up in order for them to see what you can do.

Julie shares with us the what it means to have BRAND MAGIC:

M- Message,

A- Appearance

G- Google Result

I- I’m an Expert in…

C- Character

“You are getting paid for who you are, NOT for what you are selling” --Julie Broad

When you are building the relationships with your customers you are also building your brand. Showing people what your values are and the things you stand for are the things that will make you become memorable!

Mentioned in this episode:

Check out Julie’s book “New Brand You”

Connect with Julie Broad:

http://havemoreinfluence.com

Twitter: @thejuliebroad

For more business tips and strategies, follow along with Kelly:

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