Why You Need To Stop Spoiling Your Customers
Unscalable
English - June 28, 2021 23:00 - 11 minutes - 7.96 MB - ★★★★★ - 2 ratingsEntrepreneurship Business entrepreneurship bootstrapping startups marketing social media founders indiehackers self-funded Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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We often talk about trust-based marketing and how doing unscalable things to delight your customers can lead to massive gains over time.
But, if you regularly spoil your customers, they suddenly start to expect that level of service or of delight from every interaction they have with you. And this can have the opposite effect.
In this episode, we talk about expectation bias and what you can do to avoid it.
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