Episode 042: Alastair McDermott on the Power and Purpose of Specialization

In this episode, Monique speaks with Alastair McDermott about his journey from an “unemployable” software engineer to SEO specialist and founder of WebsiteDoctor. Alastair shares the power of drilling down on specialization and authoritative expertise in a given field and how that specialization can give innovators a focus and niche audience that general services do not offer. 

Monique and Alastair also explore the journey of choosing your focus if you elect to specialize in a given field. They discuss the benefits of this process and how pattern matching clients and the ability to charge a premium for your services can have lasting benefits for innovators and thought leaders who elect to specialize. Alastair also addresses the importance of writing and speaking in the journey to becoming a recognized authority in your field.

Topics Include:

Vocational Specialization vs GeneralistsHow Specialization Establishes AuthorityThe Pros and Cons of SpecializationMarketing Strategies for SpecializationEstablishing Visibility in Your Field

Follow Alastair:

LinkedIn: https://ie.linkedin.com/in/alastairmcdermott

Website: https://therecognizedauthority.com/

Podcast: The Recognized Authority Podcast

Rob Fitzpatrick Interview: How to Write Useful Books - interview with Rob Fitzpatrick

Follow Monique:

LinkedIn: https://www.linkedin.com/in/moniquemills/

Website: https://unpolishedmba.com/