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Strategic Growth Opportunities for Manufacturers, with Phillip Jackson, Co-founder, Future Commerce
Unpacking the Digital Shelf
English - January 21, 2021 15:26 - 36 minutes - 33.3 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Controlling your brand in the age of Amazon, with James Thomson, Chief Strategy Officer at Buy Box Experts
Next Episode: Roundtable: Epic Games Buys a Mall
The rise of the digital-first omnichannel world has opened up some new strategic growth opportunities for brands. Rob and I recently pinned down Phillip Jackson, founder of FutureCommerce.fm and co-host of the Future Commerce podcast, to extract his POV on where brands should lean-in to grow top-line revenues in 2021 and beyond.