McCormick Shows Brands How to Make Every Moment Shoppable with James Seidl, Vice President Digital Commerce & Alt Channels

Unpacking the Digital Shelf

English - May 10, 2021 11:00 - 48 minutes - 44 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How Brands Can Win on Instacart, with Kiri Masters, Founder of Bobsled Marketing

Next Episode: Surfing the Wave of a Viral TikTok Sensation, with Trace Rutland, Digital Hub Director at Ocean Spray Cranberries

Join James Seidl, VP of digital commerce at McCormick, to learn how he built a powerful ecommerce organization while leading the transformation of its direct-to-consumer (D2C) strategy. Explore McCormick's wins and lessons learned on this D2C journey, as well as Seidl’s actionable insights on how to build and execute a winning D2C strategy.