Interview: Filling the Consumer Data Decision Gap, with Jascha Kaykas-Wolff, President at Lytics

Unpacking the Digital Shelf

English - March 03, 2021 16:07 - 44 minutes - 40.7 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Interview: A 21st Century House of Brands with 1.8 Billion to Spend, with Carlos Cashman, Co-Founder and Co-CEO at Thrasio

Next Episode: Interview: Turning Moments that Matter into a Competitive Advantage, with Fred Reichheld of Bain & Company, creator of the Net Promoter System

In this D2C era, first-party consumer data is increasingly becoming a brands’ most valuable asset. The hard part is how to draw the line from that data to the right action in marketing, merchandising, and product innovation. Jascha Kaykas-Wolff, President at consumer data platform Lytics, joined Rob and Peter to outline now brands can fill the consumer data decision gap and turn your data lake into revenue and loyalty.