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Interview: Extracting Business Value from Data, with Julie Bernard, Global CMO/Board Member in Retail, Ad Tech, and Home Services
Unpacking the Digital Shelf
English - November 30, 2020 14:35 - 48 minutes - 44.4 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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As more and more brands go direct, it is critical that they get the most value from their new data asset. Julie Bernard has spent a career making data speak truth to power at organizations like Macy’s, IAB, and Authority Brands. Peter Crosby sat down with Julie for an in-depth conversation of lessons learned, advice on pitfalls, and the mantras of leadership that drive change.