Building Trust on the B2B Digital Shelf, with Sean Donovan, Digital Channel Manager for the Americas, MSA - The Safety Company

Unpacking the Digital Shelf

English - April 19, 2021 11:00 - 36 minutes - 33.8 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Orchestrating Brand Across the Full Spectrum of Commerce, with Edward Kim and Dan Saltzman of Ogilvy

Next Episode: What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick

There’s a lot at stake when B2B industrial buyers shop for safety products. The data’s got to be right and these days, it’s got to be digital. Sean Donovan, Digital Channel Manager for the Americas at MSA- the Safety Company, sat down with Peter and B2B Whisperer Justin King to discuss his strategy for making sure every channel partner has the data they need to build the trust needed to buy.