UP300 The Big Idea - Nike x Corteiz

This is episode 2 of our series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director.
We pick apart the latest Nike Rules The World ad, featuring the brand's recent collaboration with London based streetwear imprint Corteiz, and directed by Walid Labri for Division.

Spoiler: We quite liked it but not enough to put it in to the Unofficial Partner Big Idea Hall Of Fame (UPBIHOF). More details of how to nominate work for this in the UP Newsletter.

Topics covered:
The culture of product drops.
Controlling scarcity.
The signal of Phil Foden.
The perils and challenges of a product ad.
The provenance of ideas.
The history of advertising challenges, from Michael Jordan to Ronaldinho.
The punk red flag.
Sport in ads v sport in films.
Never ask a footballer to act, unless it's Paul Pogba or Eric Cantona.

Links to other work that's mentioned in the podcast:

This Is Not Another Inspiration Video - 2023
https://www.youtube.com/watch?v=Pr6r9jpKGZA

Sony PlayStation's ‘Double Life’ - 1999
https://www.youtube.com/watch?v=QIW4HMl81hw

Larry Bird vs. Michael Jordan - 1984
https://www.youtube.com/watch?v=_oACRt-Qp-s

Tiger Woods ball juggling
https://www.youtube.com/watch?v=jG2JYpiM48U

adidas Originals: Your future is not mine - 2023
https://www.youtube.com/watch?v=F1kd63fLt9k

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