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UP296 The Big Idea
Unofficial Partner Podcast
English - February 21, 2023 13:00 - 52 minutes - 36.1 MB - ★★★★★ - 15 ratingsSports Business Management sport business sports business sports marketing media finance soccer leadership decision making advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This is a new series on creativity in sports marketing.
With award winning Creative Director Simon Moore as our regular sidekick, we go in search of brilliance.
Each episode dissects campaigns we love and campaigns we hate.
Some rules:
We'd love to get you involved.
Feel free to nominate a favourite campaign.
If you work on brand side, or for an agency, the same question applies: what's the best work to ever come out of your office?
Some links that are referenced in this episode:
How To Win A Cannes Lion, UP Newsletter
How to Win A Cannes Lion, UP175 with chair of judges Ben Hartmann
Kasabian England shirt launch by Umbro
Thank You Mom by P&G/Wieden + Kennedy
Federer v Agassi in Dubai
We Love LA, Nike, LA1984
No More Red, Arsenal and Adidas
This week’s episode is brought to you by our friends at Turnstile.
Do you know what your sponsorship is really worth? Now you can stop guessing and start knowing… with Turnstile fair market sponsorship valuations.
Turnstile uses real market rates to quantify the value of every single sponsorship right within a deal. Turnstile loo
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.