UP257 ReThinking Sport: UEFA Women's Euros

This is an episode of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.  

Today’s guest is Baroness Sue Campbell of Loughborough, the former chair of UK Sport who is now The FA’s Director of Women’s Football. 

We talk about the UEFA Women’s Euros, currently taking place across England. We use this as a jumping off point to ask, what are The FA’s hopes and plans for the women’s game, how will the Women’s Super League evolve, why has The FA decided against developing a relationship with private equity and what are the implications of these decisions. Sue Campbell is as ever, a straight talker and the result is a fascinating insight in to the game’s present and future.

One of the big ambitions of this series has been to look at the football market through the eyes of the people who own and control the clubs and the people in charge of the leagues and the sports’ governing bodies. So previous episodes have featured Rick Parry, the chair of the EFL, Mark Bullingham, CEO of The FA and Kelly Simmons, head of the women’s professional game at The FA and the WSL.

On the club ownership side, we’ve had guests including Andy Holt, owner of Accrington Stanley, and Paul Conway, head of Pacific Media Group, one of the leading proponents of a multi-club ownership model, which is a feature of today’s conversation with our guests Brett Johnson and Fabrice Bocquet. 

Every episode of ReThinking Sport can be found by searching Unofficial Partner via the big podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app. Alternatively, you can go direct to unofficialpartner.com and search ‘Portas’ and you’ll find series one and two in their entirety. 

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