UP252 The Bundle 18

Unofficial Partner Podcast

English - June 21, 2022 08:00 - 51 minutes - 35.4 MB - ★★★★★ - 15 ratings
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Previous Episode: UP251 FWIW Anatomy of a Deal

Next Episode: UP253 Re-Thinking Sport: Inside Wimbledon

The Bundle is our regular deep dive in to the sports broadcast and streaming market with regular guests Yannick Ramcke, head of OTT for OneFootball, Charlie Boss, chief commercial officer at The Jockey Club and Murray Barnett, director of the D2C consultancy and formerly of F1, World Rugby and ESPN.

Today’s conversation covers MLS and Apple; IPL, Disney and Viacom18; Rugby League and IMG; why is innovation so hard in sport and why do people love the Netflix for Sport story.

Today’s episode is sponsored by our friends at Turnstile, who are asking a good question: do you know what your sponsorship is really worth, or are you guessing?

Turnstile uses real market rates to quantify the value every single sponsorship right within a deal, looking beyond the traditional media metrics to calculate the value of the Exposure, Intellectual Property and Direct Benefits.

This enables Turnstile to deliver a recommended transaction price that’s comprehensive, accurate and defensible.

So don’t pay too much. Don’t leave money on the table.

Know the fair market price, and buy and sell with confidence.

If you value your sponsorships, value them properly.

Get in touch with Turnstile at turnstilegroup.com

And if you like sports business newsletters, you’ll really like the Unofficial Partner version, that goes to thousands of people across global sport every Thursday, sign up via UnofficialPartner.com or via Twitter @UnffclPrtnr.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.