E8: Whatever Happened To The Golden Decade of Sport?

In a famous speech in 2008, then Prime Minister Gordon Brown proclaimed London 2012 as the start of a ‘Golden decade of sport’ in Britain, which will leave a lasting legacy from ‘elite to grass roots’. This week’s podcast asks, was he right, and what was the commercial legacy of the last ten years? Which governing bodies, sponsors and agencies have prospered and which have seen their star wane? Who were the people whose careers were made during the last decade and those who suffered from being in the spotlight?To discuss this and more, we asked along three people who held high profile roles in 2008: Ashling O’Connor (then Olympic Correspondent of The Times, now Director of SRI Executive), Nathan Homer (then head of sport at Proctor and Gamble before moving to Barclays and the European Tour) and Tim Crow (then CEO of Synergy Sponsorship, now advisor to global sport properties and brands).Unofficial Partner is a specialist sports business publishing company.  To find out more visit our website.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.