E25: Is Paris now the centre of Europe's sports market?

This week's guest is Lucien Boyer who we interviewed at the private members club, Home House.

Lucien is the Chairman and Co-Founder of the Global Sports Week, which launches in February 2020 in Paris. We talk about his time as global head of Havas Sport and Entertainment, the difference between the British and French sports markets and got in to the politics of the Olympic Games, comparing the role played by London 2012 to that expected of Paris 2024.

Global Sports Week is backed by President Macron, so we talk about sport as a political asset, ask whether Macron is an Olympique Marseilles fan in the true sense of the word, or if it's like David Cameron's 'love of Aston Villa', or was it West Ham, they both played in claret and blue, so it's confusing. For the record, Macron knows the names of OM's players.

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