UNMET NEED

#31 - Bid - A Match-Making App

Jeff Smith discussed the concept of an AI healthcare app called Bid, which aims to connect high value target customers with vendors offering a product or service of equally high value and use to the customer. 

#30 - Big Easy - The Hub For Big Data

Jeff Smith discussed a new app idea on his podcast. He touched on the subject of a big data play called "Big Easy," explaining how combining prior tech waves with the latest developments, such as AI, could create a powerful compounding effect. He also mentioned the potential of big data in the field of medicine and highlighted the ability of big data to provide unbiased insights, unlike the scientific method which often starts with a hypothesis. 

#29 - Rudy Sales Assistant - Salespeople's Future #1 Tool

Jeff Smith discussed the development of an AI healthcare-related app called "Rudy Sales Assistant". The app, designed to eliminate the need for a Customer Relationship Manager (CRM), is intended to make note-taking and data entry easier for salespeople. Despite the CRM's deep rootedness in the enterprise, the app is expected to streamline the sales process by tracking salespeople's activities and suggesting a weekly schedule. The Rudy App utilizes data created by the salesperson's mobile pho...

#28 - Presidents Club - AI Assisted Compensation Planning

Jeff Smith discussed the development of a new AI healthcare app called "President's Club" for sales compensation planning for sales professionals. The speaker also emphasized the importance and evolution of AI and robotics, with a particular focus on language learning models. The discussion revolved around the shift towards large language models, which are increasingly used by tech companies like Microsoft, Meta, and Amazon. The potential for these applications to attract marketers was also ...

#27 - The Literature App - An AI Assitant That Knows All the Clinical Evidence

The Literature Jeff Smith introduced a potential healthcare AI application idea, inviting physician entrepreneurs and non-physicians to collaborate if interested. The application, named "The Literature", aims to assist in accessing and understanding clinical papers, addressing the challenge of poorly understood literature in the healthcare sector.  Jeff highlighted the potential of generative AI and its ability to process large amounts of information. The idea is to build an app on a chat p...

#26 - AI vs MD - Are LLM's coming for healthcare?

Edward Liou Chief Operating Officer Ed Liou has worked with Providence for over 14 years. He is a highly regarded serial entrepreneur and engineer with experience in all aspects of medical device design, development, manufacturing, regulatory compliance and commercialization. Ed began his career as a co-founder of Alter-G. He then went on to hold various technical and leadership roles at Speck Design and Thayer, as well as co-founding NovaMed Systems, Prospect Health, Kolum, and Greenlight...

Social Selling - Healthcare's Emerging Commercial Model Continued

As we transition to the new norm, the power of social media strengthens. In his episode, Samuel Adeyinka continues to discuss the opportunities in using social media as an avenue for promoting services and products. And in this episode, he shares how choosing a specific audience and focused content can jumpstart your following and enable you to take your message to the general audience. Whether your goal is to get into a medical sales role or improve performance, tune in to find out how you ...

#25 - Social Selling - Healthcare's Emerging Commercial Model Continued

As we transition to the new norm, the power of social media strengthens. In his episode, Samuel Adeyinka continues to discuss the opportunities in using social media as an avenue for promoting services and products. And in this episode, he shares how choosing a specific audience and focused content can jumpstart your following and enable you to take your message to the general audience. Whether your goal is to get into a medical sales role or improve performance, tune in to find out how you ...

#24 - Social Selling - Healthcare's Emerging Commercial Model With Samuel Adeyinka

Businesses learned to adjust to the changes when the pandemic happened. And selling on social media has been the way to instantly reach your target audience. Join Jeff Smith as he dives deep into a conversation with Samuel Adeyinka about healthcare's emerging commercial model through social selling. Samuel is the host of The Medical Sales Podcast, and he helps professionals utilize social media to their advantage to grow, connect, and provide value to people. In this episode, he explains how...

#23 - The Problem Of Access And Why Content Creation Is The Solution

There is currently a problem with access in the healthcare and MedTech space. It is getting harder to get products in front of the main customers—the physicians. The solution? Content creation. In this episode, Jeff Smith explains content marketing and why it’s the model that works and will work for years. With historical examples and parallels to different industries, Jeff illustrates why switching to creating content is necessary to reach your target market as physician entrepreneurs. Ther...

#22 - Organizational Design for Healthcare Startups

Every new organization needs an organizational design. Knowing how your organization is structured. What is your core competency? What are you good at? How will you compete with all your competition? What is your differentiator. All of these things are part of your organizational design. Join Jeff Smith as he goes in-depth on why you need an organizational design for your small organization. Learn why you need to identify your core competencies before you start to hire. Find out more about t...

#21 - Choosing a Co-founder

 In this episode, Jeff Smith discusses the importance of the co-founder and deciding whether to have one or even more. He talks about some of the successful patterns in cofounding and the expectations you need to set. Join Jeff as he provides great insights to physician entrepreneurs out there.

#21 - Do You Need A Cofounder? A Discussion When To Have One

Partnerships and collaborations are not new in business. But when you're venturing out towards the next level of ownership, when do you start considering a cofounder or two or more of them? In this episode, Jeff Smith discusses the importance of the cofounder and deciding whether to have one or even more. He talks about some of the successful patterns in cofounding and the expectations you need to set. Join Jeff as he provides great insights to physician entrepreneurs out there.

#21 - Choosing a Co-founder

 In this episode, Jeff Smith discusses the importance of the co-founder and deciding whether to have one or even more. He talks about some of the successful patterns in cofounding and the expectations you need to set. Join Jeff as he provides great insights to physician entrepreneurs out there.

#20 - FDA Regulatory Pathways For Medical Devices

How regulatory approval with the FDA proceed when it comes to medical devices? Jeff Smith devotes this whole episode to explain. In a clear and on-point discussion, we get valuable information on the different regulations that cover the different classes of medical devices. Jeff also discusses estimates on how long it takes before a product of a certain class becomes FDA-approved. Most importantly, he explains why investing in pre-market approval (PMA) products makes sense.  Stay tuned and l...

#19 - Finding Motivation And Passion As A Physician Entrepreneur

As a physician entrepreneur, passion is very important to have. The word passion is easy to throw around these days, but we’re talking about a passion to be motivated. The passion to solve a big med-tech problem. A problem that keeps you awake at night and you can’t sleep until you find a solution. Join Jeff Smith as he talks more about finding that passion as a physician entrepreneur.

#18 - Financing Using Convertible Debt

Convertible debt, also known as convertible notes, is a loan or debt obligation from an investor paid with equity or stocks in a company. It allows businesses to get that starting capital needed based on a company's future success. Join Jeff Smith in this episode to learn how you can use convertible debt as a great way to get started and raise that first round of capital from friends and family.

#18 - Financing Using Convertible Debt

Convertible debt, also known as convertible notes, is a loan or debt obligation from an investor paid with equity or stocks in a company. It allows businesses to get that starting capital needed based on a company's future success. Join Jeff Smith in this episode to learn how you can use convertible debt as a great way to get started and raise that first round of capital from friends and family.

#17 - 2 Principles Of Growth Marketing

How do you market your business to promote growth in revenue? In this episode, Jeff Smith breaks down the two principles of growth marketing: Lifetime Value (LTV) and Customer Acquisition Cost (CAC). He shares concrete examples with easy formulas to help you digest the concepts better. Tune in to get business advice that could be key to taking your business to the next level in terms of revenue and growth!

#16 - The Physician Entrepreneur’s Journey: Identifying The Problem And Scaling Medtech Solutions

What makes the physician entrepreneur such a valuable person to be a founder is, by virtue of their education and training, and then helping patients, they have developed a prepared mind. They’ve seen patterns in patient problems and the delivery of care. Because of this experience, they are most equipped to identify the existing solutions where they work and where unmet needs remain. Today, host Jeff Smith focuses on how the physician entrepreneur can identify problems and develop therapeut...

#15 - Cleaning Up Joint Replacement w/ David Thompson (President & CEO of Osteal Therapeutics)

Osteal Therapeutics is a privately-held, clinical-stage pharmaceutical company developing novel musculoskeletal therapeutics to treat orthopedic infections and their consequences. David Thompson has served at Osteal Therapeutics President and CEO since August 2020. He brings over 20 years of experience in medical technology, most recently acting as Interim CEO of Gravitas Medical where he was a member of the Board of Directors since July 2018. Previously, David was based in London as Global...

#14 - Medtech IPOs w/ Matt Steere

Matt Steere Managing Director & Co-Head Healthcare Investment Banking, Medical Technologies & Diagnostics Matt has extensive experience in public and private financings, buy-side and sell-side transactions and fairness opinions in the Healthcare sector. Before joining Canaccord in 2007, he worked in First Albany's Healthcare Investment Banking Group. Matt was instrumental in building their Healthcare franchise into one of the most active boutique investment banks focused on the Life Scienc...

#13 - Morgan Stanley Global Healthcare Conference - Fireside chat between Michael Ragan & Jeff Smith

Michael Ragan is the Executive Director at Morgan Stanley. This  episode was recorded live as part of Morgan Stanley's 19th Annual Global Healthcare Conference. Michael interviews Unmet Need's host, Jeff Smith, who is the Co-founder & CEO of Providence Medical Technology. Their discussion is centered around the unmet need Providence is addressing for high-risk cervical patients. Providence Medical Technology FUSE Study

#12 - Could Heal's house call app make office visits obsolete? w/ Nick Desai

Nick Desai is an accomplished and visionary entrepreneur who has started and led four venture funded start-ups over the last 18 years. Nick is the Co-Founder and former CEO of Heal, an on-demand doctor house call app available in Los Angeles, Orange County, San Francisco and San Diego. For Nick, Heal is more than a company – it’s a mission to fix the broken $3 trillion healthcare system. Nick’s previous start-ups have been innovative leaders in technology-enabled fitness and weight loss, so...

#11 The Art of Medtech Litigation (War) w/ David Shaw

The response from "Episode #10 Winning The Patent Wars w/ David Shaw" was incredible. It was clear from the messages we received the Unmet Need community has more questions about IP litigation. David was kind enough to deliver an encore and on Episode #11 shares his 4 key concepts for litigation strategy. David Shaw was Intuitive Surgical's Vice President, Legal Affairs and Chief Patent & Corporate Counsel (1999-2003) during the nascent stage of robotic surgery. His expertise in patent str...

#10 - Winning The Patent Wars w/ David Shaw

David Shaw was Intuitive Surgical's Vice President, Legal Affairs and Chief Patent & Corporate Counsel (1999-2003) during the nascent stage of robotic surgery. His expertise in patent strategy, prosecution, and litigation helped Intuitive overcome early IP missteps to become the market leader with a present market capitalization of $80 billion.  David played a similar role at Kyphon (2003-2007) as Vice President, Legal Affairs General Counsel & Secretary where he helped the company defend t...

#9 - Scaling LIFTED Health & Wellness w/ Holly Rilinger

Motivational coach and wellness guru Holly Rilinger is known for inspiring others to dig deep to make positive lifestyle changes. Nike Master Trainer, Red Bull athlete, former professional basketball player, author, founding Flywheel Instructor, star of Bravo’s Workout New York and Creator of LIFTED. Holly’s Signature LIFTED Method combines the power of movement with the peace of meditation to create a complete wellness experience. Holly is a leader and innovator in the wellness industry wit...

#8 - Mergers & Acquisitions w/ Neil Oberoi

Neil Oberoi is a Senior Managing Director at Guggenheim Securities. Guggenheim Securities is the investment banking and capital markets business of Guggenheim Partners, a global investment and advisory firm. Guggenheim Securities offers services that fall into four broad categories: Advisory, Financing, Sales and Trading, and Research. Guggenheim Securities is headquartered in New York, with additional offices in Chicago, Boston, Atlanta, San Francisco, and Houston.

#7 - Solving FDA Regulatory Puzzles w/ Roxanne Dubois

Roxanne Dubois has represented medical device companies as the primary liaison with the FDA and Notified Bodies for over 25 years.  Roxanne forms collaborative working relationships with representatives of regulatory agencies to obtain clearance/approval for 510(k)s, IDEs, PMAs, and Design Dossiers for new medical devices and device modifications. Roxanne has hands-on experience writing regulatory applications (including three Original PMAs), responding to Agency questions and meeting in-per...

#6 - Building Healthcare's Connective Data Ecosystem w/ Ariel Katz

Ariel Katz is the Co-founder and CEO of H1 Insight, a network dedicated to connecting healthcare professionals and companies with the aims of being the "Linkedin for healthcare." Founded in 2017, H1 now has over 8 million HCP profiles in 16,000 institutions in 70-plus countries. Its clients, which encompass over 35 pharmaceutical companies, including seven of the top 10, use the platform to do things like find doctors to work on a clinical trial for a given biotech, find hospitals where the...

#5 Product Design Solves Problems w/ Shig Tanaka

Shig Tanaka is the Vice President of Research & Development at Providence Medical Technology. He was the Co-founder of Prospect+Health and lead engineer of Kolum, Inc (acquired).    Shig graduated from Stanford University with a degree in Product Design. His interests in mathematics, problem solving, and mechanical engineering were an ideal fit for the emerging field at a time when Computer Aided Design (CAD) was enabling rapid advancements in product development. Shig developed products fo...

#5 - Product Design Solves Problems w/ Shig Tanaka

Shig Tanaka is the Vice President of Research & Development at Providence Medical Technology. He was the Co-founder of Prospect+Health and lead engineer of Kolum, Inc (acquired).    Shig graduated from Stanford University with a degree in Product Design. His interests in mathematics, problem solving, and mechanical engineering were an ideal fit for the emerging field at a time when Computer Aided Design (CAD) was enabling rapid advancements in product development. Shig developed products fo...

#4 - If Robotic Surgery Only Had A Brain w/ Kris Siemionow, MD, PhD

Dr. Kris Siemionow is a board certified orthopaedic surgeon. He completed orthopedic surgery residency at the Cleveland Clinic Foundation and spine surgery fellowship at Rush University Medical Center. Dr. Siemionow's PhD focused on the effects of inflammation on nerve cell function. Dr. Siemionow is the Co-founder & CEO of Holo Surgical, a company developing a proprietary neural network and algorithm to deliver the world's first-in-human digital surgery based on augmented reality and artif...

#3 - Wise Counsel w/ Evan Ng, Partner at Dorsey

Evan Ng is Co-Chair of Dorsey’s life sciences and healthcare practice and leads the firm’s Corporate practice in Northern California. Evan has advised hundreds of healthcare startups and helps guide entrepreneurs through company formation, capital raises, M&A, and everything that happens along the way.  On this episode, Evan shares his perspective on the impact COVID-19 could have on healthcare and explains why periods of great change present opportunities to build successful businesses. 

#3 - CV19 Recession? w/ Evan Ng, Partner at Dorsey

Evan Ng is Co-Chair of Dorsey’s life sciences and healthcare practice and leads the firm’s Corporate practice in Northern California. Evan has advised hundreds of healthcare startups and helps guide entrepreneurs through company formation, capital raises, M&A, and everything that happens along the way.  On this episode, Evan shares his perspective on the impact COVID-19 could have on healthcare and explains why periods of great change present opportunities to build successful businesses. 

#2 - Know Who You Are w/ David Cash from Medvest Capital

David Cash is the Founder and Managing Director of Medvest Capital. On this episode, Dave encourages entrepreneurs to have a clear mission & strategy to stay focused. Medvest’s product is growth capital but views VC as a service business and seeks to partner with Founders navigating the process of company building. Dave shares his early career experience as an entrepreneur and how it lead to medtech investing and eventually raising his first venture fund. 

#2 - "Know Who You Are" w/ David Cash from Medvest Capital

David Cash is the Founder and Managing Director of Medvest Capital. On this episode, Dave encourages entrepreneurs to have a clear mission & strategy to stay focused. Medvest’s product is growth capital but views VC as a service business and seeks to partner with Founders navigating the process of company building. Dave shares his early career experience as an entrepreneur and how it lead to medtech investing and eventually raising his first venture fund. 

#1 - "Start With Why" with Bruce McCormack, M.D.

Dr. Bruce McCormack is a board certified neurosurgeon who lives and practices in San Francisco.  He is also a prolific inventor and highly successful entrepreneur. On this episode, Bruce gives insights on his decision making throughout his career and the power of seeking opportunity in change. Jeff and Bruce discuss the importance of knowing Why people pursue specific goals, especially when tackling healthcare's biggest problems. 

#1 - Start With Why w/ Neurosurgeon & Startup Founder, Bruce McCormack, M.D.

Dr. Bruce McCormack is a board certified neurosurgeon who lives and practices in San Francisco.  He is also a prolific inventor and highly successful entrepreneur. On this episode, Bruce gives insights on his decision making throughout his career and the power of seeking opportunity in change. Jeff and Bruce discuss the importance of knowing Why people pursue specific goals, especially when tackling healthcare's biggest problems. Acknowledgements: 1. Start with Why by Simon Sinek 2. Gartne...

#1 - Start With Why | Neurosurgeon & Startup Founder, Bruce McCormack, M.D.

Dr. Bruce McCormack is a board certified neurosurgeon who lives and practices in San Francisco.  He is also a prolific inventor and highly successful entrepreneur. On this episode, Bruce gives insights on his decision making throughout his career and the power of seeking opportunity in change. Jeff and Bruce discuss the importance of knowing Why people pursue specific goals, especially when tackling healthcare's biggest problems. Acknowledgements: 1. Start with Why by Simon Sinek 2. Gartne...

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