69. Ian Tidswell on pricing excellence
Unleashed - How to Thrive as an Independent Professional
English - July 02, 2018 09:00 - 57 minutes - 53.1 MB - ★★★★★ - 71 ratingsCareers Business consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 68. Neil Booth on structuring an elegant financial model
Next Episode: 70. Kevin Nedd on high-impact project management offices
Our guest today is Umbrex member Ian Tidswell.
Ian has a PhD in physics from Harvard. He did science for a few years but missed the human element and ended up as a management consultant at McKinsey.
After McKinsey he worked at Vendavo, a software firm, and that is where he fell in love with pricing, which for Ian is the perfect mixture of the analytical and the human element.
In this episode, Ian shares his perspective on pricing, including
Why pricing is so important signs that a company has an opportunity to optimize pricing what good pricing looks like how to organize the pricing function and we walk through an example of pricing for a crop protection company.I enjoyed my conversation with Ian and I hope you find it helpful. You can follow up with Ian at [email protected]