Reduce the Variables

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0:34 When you try something new, the idea or concept is already new and unknown, so reduce as many of the other unknowns as you can.

1:14 In order for clinical studies to show statistical significance for the compound being studied, they have to eliminate as many variables and unknowns are possible. 

3:05 When launching a new side hustle, the idea itself is already a huge variable. 

3:27 "How to Do Free Market Research Leveraging the Power of Amazon, Google, Facebook, YouTube, and More"- Episode 55 of the Unleash the Awesome podcast with Dave Gambrill 
https://gambrill.simplecast.com/episodes/how-to-do-free-market-research-leveraging-the-power-of-amazon-google-facebook-youtube-and-more .

3:58 I use Kajabi to host my online courses because their platform has been around for over 10 years, has processed billions of dollars in transactions, served millions of students, and we know it works. That's one variable I don't need to worry about. 
https://gambrill.com/kajabi .

6:24 "Using the Power of AIDA in Your Marketing" - Episode 18 of the "Unleash the Awesome" podcast. 
https://gambrill.simplecast.com/episodes/using-the-power-of-aida-in-your-marketing .

If you want some additional help with your copywriting, check out the book "Copywriting Secrets" by my friend Jim Edwards. 
https://gambrill.com/copysecrets .

9:20 Sometimes changing one word in the subject line of an email dramatically increases the open and click through rates. 

9:45 Once you reduce the variables, launch, and get success, then you have a new "control" to compare your next change to.

Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.
https://gambrill.com/ttt .

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