Amy Porterfield Shares the Biggest Mistakes People Make When Building Their Online Business and How to Avoid Them

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A little bit about today's guest: Amy Porterfield is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega-brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns. Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

2:17 Amy shares how she transitioned from a full-time job working with Tony Robbins to starting her own business online.

3:30 Sometimes all it takes is one meeting to forever change your life.

4:30 Taking imperfect action gets you going and helps you get some clarity. And sometimes that clarity means you need to pivot a little bit. 

6:12 Every big thing starts as something small. When you make that first dollar online, your belief skyrockets. 

8:29 Mistake #1 - Not knowing what kind of digital course you want to create: Starter, Spotlight, Signature 

9:20 Case Study: How a photographer made $12,000 with an email list of only 100 people by building an online course.

12:30 Waiting is a fool's game. Get started and you'll learn from the process.

15:33 Case Study: How an interior designer taught people how to use one specific piece of software in their industry and made over six figures. 

16:20 Mistake #2 - You don't need a giant email list or audience to get started with digital courses. 

17:10 Build your email list! 

19:20 Mistake #3 - Building a course without validating the idea first. 

23:50 It's important to know your "why" to help you power over the speed bumps on the road to progress. 

25:00 Without the right mindset, your skill set and tool set won't work as well as they could.

25:45 Mistake #4 - Not using a webinar to help promote and sell your digital course. 

31:15 "You just start with what you got and where you are good and you'll get great over time." - Amy Porterfield

31:55 Mistake #5 - The Comparison Trap: Comparing your first course to courses of people who have been doing it for years. 

35:05 Don't let technology stop you.

35:22 Kajabi
https://gambrill.com/kajabi .

35:23 Searchie
https://gambrill.com/searchie .

35:55 Convertkit
https://gambrill.com/convertkit .

36:09 You can augment your course revenue by becoming an affiliate for the products you use and recommend. 

38:20 You can join Amy for her Digital Course Bootcamp right now!
https://gambrill.com/amy2022 .

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Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.
https://gambrill.com/ttt .

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