George Lee on Age Reimagined

In 2016, Creative Review voted George Lee as one of the top 50 Creative Leaders globally, alongside Jude Kelly, Björk, and Paul Smith. She co-founded the pioneering social enterprise, The Age of No Retirement, championing a society where age doesn't define people. Before that, she was Director of the multi-award-winning design studio, This is Real Art.

She is a highly respected disrupter and innovator in the age space, leading the way in showing how cross-generational innovation is central to social and economic impact. Her background and deep interest in psychology still inspire her work, but it is her belief in the power of design— making things work better for more people of all ages — that is her driver. With a design career spanning over 25 years, she has been responsible for multi-award-winning design campaigns worldwide.

In 2020 she set up a specialist design research consultancy, The Common Land, to help businesses understand the outdated and economically limiting conventions of age and innovate products and services that work for all ages. She has recently joined the Design Age Institute, part of the Royal College of Art, as Community Lead bringing together healthy aging champions from all sectors to create real change and action — business, industry, academia, technology, the creative industries, government, and of course people of all ages.

She is on the BSI working group looking into age-inclusive standards, the ISO working group on intergenerational workforces, and a Trustee of the Do It Foundation, a social enterprise whose technology helps people do good and feel healthier happier.

Creativity Without Frontiers is available at all relevant book retailers

Stay in touch with Unknown Origins

Music by Iain Mutch