S9E24 - Branding A Disease
Under the Influence with Terry O'Reilly
English - June 10, 2020 00:10 - 27 minutes - 25 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S9E23 - Bookmarks 2020
Next Episode: S9E25 - You Must Remember This: The Mandela Effect
This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effects. Names have stigmatized entire regions, decimated industries and have even caused diplomatic crises. And countries have weaponized diseases for political purposes. As with all branding, words matter.
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