S9E21 - Fix It Again, Tony: Brand Nicknames
Under the Influence with Terry O'Reilly
English - May 21, 2020 00:10 - 27 minutes - 25.2 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S9E20 - Setting The Table: Best Opening Stories
Next Episode: S9E23 - Bookmarks 2020
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of brand nicknames.
Hosted on Acast. See acast.com/privacy for more information.