S9E19 - Flip, Flop or Fly: The World of Test Markets
Under the Influence with Terry O'Reilly
English - May 07, 2020 00:09 - 27 minutes - 25.1 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S9E18 - Talk Ain’t Cheap: How Conversations Impact Business
Next Episode: S9E20 - Setting The Table: Best Opening Stories
80 to 90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell the stories of successful product launches as well as a few notable product disasters.
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