S8E23 - The Risk in the Asterisk: Fine Print & Advertising Disclaimers
Under the Influence with Terry O'Reilly
English - June 06, 2019 00:07 - 27 minutes - 25.5 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S8E22 (Archive) - Bookmarks 2019
This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the Presidential attack ads that changed political disclaimers forever. It really puts the “risk” in asterisk. Hope you’ll join us.
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