S8E19 - Selling The Dream: Real Estate Advertising (An Encore Presentation)
Under the Influence with Terry O'Reilly
English - May 09, 2019 00:09 - 27 minutes - 25.2 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S8E18 (Archive) - Under The Influence of My Influences
This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of sales people. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using... humour.
It's a form of marketing that touches all of us and it usually involves the biggest purchase of our lives.
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