S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising
Under the Influence with Terry O'Reilly
English - April 18, 2019 00:10 - 26 minutes - 24.7 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S8E15 (Archive) - Little Big Towns: Roadside Attractions As Marketing
This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far.
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