S11E20 - Brilliantly Bland: Why Boring Sells
Under the Influence with Terry O'Reilly
English - May 21, 2022 15:57 - 27 minutes - 25.3 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Rejecting The Rubik's Cube
Next Episode: S11E21 - "Rule Breakers"
This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us?
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