S11E03 - Long Overdue: The Creative Boom of Library Marketing
Under the Influence with Terry O'Reilly
English - January 22, 2022 17:01 - 27 minutes - 24.9 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021
Next Episode: S11E04 - Selling Love: The Business of On-Line Dating
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.
Hosted on Acast. See acast.com/privacy for more information.