S10E17 - Son of Crocodile Dundee: Nostalgia Advertising

Under the Influence with Terry O'Reilly

English - April 29, 2021 00:09 - 27 minutes - 25.3 MB - ★★★★★ - 426 ratings
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Previous Episode: S10E16 - I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz

Next Episode: S10E18 - There’s Something About Mary: Mad Woman Mary Wells

This week, we explore the use of nostalgia in advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm feelings wash over their products. From resurrecting Wayne’s World for Uber Eats commercials to Macaulay Culkin revisiting Home Alone for Google, nostalgia is a powerful marketing tool.

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