S10E15 - Who Will Buy My Memories: Fan Club Marketing

Under the Influence with Terry O'Reilly

English - April 15, 2021 00:10 - 27 minutes - 25.1 MB - ★★★★★ - 426 ratings
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Previous Episode: S10E14 - One Toke Over The Line: 50-Year Marketing Milestones

Next Episode: S10E16 - I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz

This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll track some of the earliest fan clubs, then compare them to the fan clubs in the digital era. We’ll also explore the big shift in power that swung from celebrities over to their fans.

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