S10E15 - Who Will Buy My Memories: Fan Club Marketing
Under the Influence with Terry O'Reilly
English - April 15, 2021 00:10 - 27 minutes - 25.1 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S10E14 - One Toke Over The Line: 50-Year Marketing Milestones
This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll track some of the earliest fan clubs, then compare them to the fan clubs in the digital era. We’ll also explore the big shift in power that swung from celebrities over to their fans.
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