Luxury Advertising (AOP 2011)
Under the Influence with Terry O'Reilly
English - July 15, 2022 01:11 - 28 minutes - 26 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Bonus Episodes from Age of Persuasion 2011
Next Episode: It's Not Easy Being Green: Green Marketing (AOP 2011)
Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
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