Transform your standard dashboard data reporting to get more insights
Uncovering Aha! | Data-Savvy Brand Strategy
English - April 01, 2019 09:00 - 18 minutes - 25.9 MB - ★★★★★ - 13 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: How golf data can tee up new marketing insights
When running a marketing automation program, most systems provide adequate campaign reporting analytics. But often, these systems make it tough to discover insights that go much deeper than basic performance metrics. In this episode, we talk about what it takes to pull your data out of systems like Marketo and uncover new insights by overlaying additional data sources.