How golf data can tee up new marketing insights

Uncovering Aha! | Data-Savvy Brand Strategy

English - April 08, 2019 10:00 - 17 minutes - 24.6 MB - ★★★★★ - 13 ratings
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Done right, business analytics can allow a marketing team or a golfer to understand the problems that are worth solving. In this episode, we talk about how a research model that predicts professional golfers' future performance can inform your own approach to marketing and help identify what really matters to maximize your ROI.