The Importance of a Personal Brand with Rebecca Coleman
HP Podcast Backlog 1
English - January 14, 2019 08:00 - 29 minutes - 27.2 MB - ★★★★★ - 167 ratingsEntrepreneurship Business Health & Fitness Mental Health creative creativeentrepreneurs leaders leadership psychology selfdevelopment selfhelp unconventional unconventionalleaders Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Have you ever struggled with getting behind a brand because you weren’t able to truly connect with the face behind it? Do you feel drawn to a specific brand because of the personable relationships the brand has with its clients? Or maybe you are a personal brand but struggle with connecting with your customers. The truth is, we all strive for connection and real authenticity but it can be so hard to find in an oversaturated market.
Our guest this week, founder of Something Massive creative agency, Rebecca Coleman believes that in order to grow your personal brand, you must first build authentic relationships with your audience. Building a relationship with your customer is extremely vital for growth and success. Not only is it important to connect with your audience, but it is also important to connect with those around you. The strongest influence you have on your brand, business, or service is your network. Sure, it’s important to provide great content but if you aren’t first connecting with the people you work with, your audience will eventually catch on. According to Rebecca, the best thing you can do for your personal brand is to create a human experience with your customers. Instead of putting all of your focus into your product, try focusing on building that connection. Your product or service will set itself.
Topics Discussed:
How to create a human experience with your personal brand How to make your business grow through networking How to create a personal connection with your audience through authenticity. How to make your personal brand stand out from other brands How to create the content that you love
Connect with Rebecca Coleman:
Website Twitter (personal) Twitter (business) Instagram Facebook-
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